Kulula.com marketing strikes gold:
A South African budget airline has pulled its tongue-in-cheek advert after a Fifa complaint that it infringed its trademark during the 2010 World Cup.
kulula.com's ad described the firm as the "Unofficial National Carrier of the You-Know-What". It also had pictures of stadiums, vuvuzelas and national flags.
But Fifa said the airline could not use the symbols - even the word "South Africa", kulula.com's spokeswoman said.
Fifa, however, said the images taken together were "ambush marketing".
'Pushing boundary'
"For the record, FIFA did not tell Kulula that they could not use soccer balls, or the word 'South Africa', or the Cape Town stadium, or the national flag or vuvuzelas," said a statement from football's world governing body.
It was the combination of these elements which were banned, the statement said.
Fifa said the advert breached South African law "by seeking to gain a promotional benefit for the kulula brand by creating an unauthorised association with the 2010 FIFA World Cup".
BBC News - Fifa orders South African airline to drop 'ambush' ad
They may have been forced to pull out the ad, but hitting the news they already got more visibility anyways
