I've had a couple of the windows fail in flight on the 73. The QRH procedure has changed a few times over the past couple of years, generally becoming more conservative. Both of these failures (as are most) were due to arcing of the window heat. If the window failed due to a physical strike, then the integrity of the rest of the window must be called to question.
If the strike occurred in the climb, I would return. In the descent, I would land at destination. A bird strike is pretty unlikely in the cruise!