Motivating Staff
A perennial issue within BA and especially in respect to CC. During my long service with the company literally millions of pounds have been spent in trying to engage with staff. Not all of the money was ill spent however, CC always seemed to be out of step with the rest of the community. Why ? Many theories have been advanced. Some constructive others less so. Communication with an itinerant workforce is more challenging. A workforce more inclined to listen to its TU rather than the company also is a problem (not significant with ground staff). A disengagement by CC from the commercial environment is a factor. A minority are probably not concerned about the airline and its competitive challenges here in the UK and elsewhere. The high proportion of part-timers who make up the workforce and who are more concerned about personal lifestyle rather than a commitment to the company. This list is not by any means exhaustive.