Mate, yes. I never thought I would, but yes - I am saying that we're more capable.
That
might be true with regards to out of the ordinary incidents, I'm far from certain it applies to simple good old fashoined delivery of service, when the opposite may well apply.
I would also suggest that cost and service are considered when booking a flight long before people consider what will happen to them if they have a heart attack..!
It would be interesting to see a BA telly advert based on that aspect though