That's all very well, but how will post-strike BA management sort the 'chaff from the wheat'? That is, those crew who genuinely weren't in dispute with the company from those spineless faceless yahboos who voted YES and then turned up for work?
Well, it seems that a lot of those err "yahboos" have been misrepresented by BASSA. Chances are they would never have voted to strike had they known the truth. I would say they deserve another chance.
It would be a natural human instinct to lash out against those deemed responsible for this mess, and (for example) summarily dismiss the known militant BASSA supporters/reps etc. However, the intelligent response from BA would be to keep the majority of staff on their side within the necessary cost cutting target. If that means the beligerent BASSA reps and their ilk surviving unscathed, so be it.
Looking at that last BA offer, it would appear clear that BA do intend to pursue a reasonable and fair settlement to this dispute. They are obviously in a strong position to break any strike, but apparently continued in their attempts to negotiate a settlement. Had they so wished, they could have played extremely hard-ball. Unfortunately, BA may well be forced to "go nuclear" in time should things deteriorate further. I hope not though.