I seem to recall just briefly reading something yesterday that mentioned the a/c took off from an intersection that is less the the available runway length, so in short, increases the risks for performance in itself. Good thing there wasn't a tower/hanger at the end!
Pilots do make mistakes, but this is lack of observation/or distraction, which resulted in endangering the a/c, crew and people on the ground. I bet they're having a good de-briefing with the MD.