This could only happen to KLM as all other airlines seem to be forced to use 36L...
It might certainly seem that way to the Brits and Americans: Rules are that westbound departures get 36L, eastbound 36C when both runways are in use for departures. Lufthansa is even luckier than KLM in this respect.
If their comments about the Turkish accident are a guide, will they be trying to pin this one on Boeing too ?
I guess they might need help to find an argument to do so....
Maybe Schiphol Airport can get part of the blame because of snow-covered signs, but that's about all I can imagine. (And unclear/improper ATC instructions.)