Chigden Sangwich - Err well considering the 787 is the replacement for the 757/767 I would say it fits in very well to the charter market. The 787 is a similar size to the 767 and A330 which is the charter airlines chosen work horse for long haul.
Monarch needs replacement long haul aircraft and the shareholding family have bought 6 x 787-8 at a list price of US$900 million, they have purchase rights on another 4.