Jack Stohl,
I like the cam, I really do and it makes sense, similar to what the US has done...
However,
Did the chap in the BBC interview really lead with the concept of the corporate image as the first point
Although maybe he has a point if you consider that the new US cam looks suspicously like WW2 waffen SS DP cam, which coupled with the coal scuttle helmets gives out an interesting corporate image