Speaking as a pretty frequent traveller I would absolutely prefer to shorten my business travel hours by flying direct from EDI and GLA. There is a demand, that's why CO, EK and PK manage decent year round long haul loads, even in J, even in a recession. Now that CO is in Star I'll use them at least 3 times this year rather than going via FRA or LHR and I know many others that are doing the same and that's before the new J seats are installed in CO's 757's. Once they are in then I predict even more will happily move over to these direct TATL options.