If it's what I think it is, then it's a school being started up by prince Sultan bin Salman. He's currently the minister of tourism in Saudi Arabia. He's a former F-15 fighter pilot in the RSAF and first Arabian astronaut into space.
They're launching the Saudi Aviation Club in Thumama airport just outside of Riyadh. I believe he's also involved in some way with another flight school in Rabigh called Rabigh Wings.
Saudi Aviation Club
Off topic but if anyone here is into gliding then you'll like this. He's also a glider pilot.
YouTube - Arabian Winds 1-4