Right up there with certain EK pilots that insist on 'Emarati' versus the correct callsign of 'Emirates'!!
I refuse to use/respond to the previous, and will only respond to the latter
And at the end of the day if they were trying to be pedantic then they should use 'Etihad'! After all, we know who really owns them!!
....hand grenade with pin out, rolled into the thread quietly