"Public perception of a ultra low cost carrier hmmm !! - look at Ryanair's media coverage, does MOL care. If it's cheap enough they'll fly Tiger again."
Tiger-Palm there is quite a difference between Ryanair and Tiger's ops in Australia. The only way Tiger can fill planes is with low yielding low paying pax that will never make a profit
Ryanair actually does have good on time departure record and they actually do attract a surprising amount of business pax as well. Their yeilds are surprisingly better than many expect. When Ryanair started ops they didn't have other LCC operators to compete with
Tiger on the other hand has everything going against it.
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Very Bad Reputation of arrogance and poor service
- Excessive cancelled or legthy delays
- No Australia based call centre. No 1300 call number
- POOR yields
- No email. Yes that's right you CANT even email them
- Grossly Excessive fees
- No free seat selection
- No connection service
- Inadequate route structure to compete with QF/JQ/DJ
The only business Tiger gets in Australia is the Greyhound Bus passengers looking for a cheaper alternative. It is an unsustainable model. Trying to bring a Ryanair model to Australia when there are other better value, more reliable, Australian owned airlines here just wont work long term.
I feel sorry for the Tiger employees who have worked hard with an inadequate and unresearched management team. My advice to them is get a job with one of the other airlines as soon as you can. The managmenet team need a job at crazy clarks
Tiger is unlikely to ever make a profit in Australia. About the only exception would be if the world fleet of B737 was grounded.
EDIT - Anybody who doubts how bad Tiger is should read some of the reviews. When you see an alarming number of very disgruntled passengers like this it must ring alarm bells with any potential investor.
Tiger Airways Reviews and Tiger Airways Passenger Opinions about Tiger Airways product and service standards