The Industry Bites Back?
I believe that the thoroughly distasteful Paddy Power bookmakers business requires a licence to conduct its activities in this country. Perhaps the time has come for our industry to bombard MP's with demands for their licence to be REVOKED. A libel suit filed by a wealthy person (such as a certain Swiss-Sicilian) would be helpful too. Perhaps this would encourage obnoxious bookmakers to behave with a measure of responsibility in future. Threaten their wallets ... they'll understand that.
SHED.