Arguably BASSA imposed this on themselves by not negotiating meaningfully on how to find permanent savings of 140m. Instead they chose on a show of hands "not to negotiate" - how is this meant to find a non imposed solution ?? And you had months of notice of it !
If it is your belief that easyJet are on the brink of collapse (they are in a much healthier position than BA) - then it does illustrate the business competence of BASSA and some of their members. easyJet are growing, are profitable, have shiny new aeroplanes, high load factors and great frequency ex LGW and to quote Andy Harrison "do not see BA as competition, they have ceded LGW and the UK regions to us, we do not see them as a competitive threat". They are now focused on mainland Europe.
BA are having to match them (or near as) on price on leisure SH routes ex LGW, and still with higher costs (even with SF LGW) and a lot more complexity (read restrictive agreements, more layers at all levels, not just CC). As someone said on here when those 737-400's are for the scrap heap I cannot see how BA will be able to create a robust business case to replace them and convince investors.
Last edited by TOM100; 20th Dec 2009 at 13:30.