Another J-Class pax voting with my feet, once I've burned my accumulated BA Miles.
"... for your comfort and convenience, but primarily for your safety" has long since expired on BA Long-Haul. Short-Haul remains surprisingly good. The 'safety' bit is somewhat over-blown, IMO, and the 'comfort and convenience' expired about 6 years ago.
Good luck to Willy Walsh, whom I expect has a few surprises for the Turkeys who are busy voting for Christmas.