the damage has been done...
I really fear the damge has been done - whether Unite follow through with IA or not. You can see on these forums, on the news etc that many customers are vowing never to fly with BA again - just the threat of 12 days of strike action has done untold damage to the brand. Customers have so much choice these days with other quality carriers (Emirates , Virgin etc) so what incentive is there to stay loyal to BA?
This proposed action will simply accelerate the decline of BA - we ARE NOT too big to fail and we may well see BA go under if this action goes ahead. Where will Unite be if that happens - hmmmm, lining their pockets I guess whilst the rest of us will be looking for jobs.
To survive - BA has to change it's cost / operating model - it's the only way. But is it too late?