Have you considered perhaps it is you that is not getting the message? The 'lemmings' as you call them, have probably accepted that the rules have apparently changed, and are doing what they feel they must in order to enhance the prospects of a job in their chosen career. For doing so, they are subject to castigation and anonymous abuse here from those who refuse, or cannot afford, to enhance their employment prospects. As such, they are more likely to remain on the dole. It is a reality these days. Not condoning, it's just how it is now.