Yorkshire Airlines: a dumb idea
"The Project America campaign, launched in association with the British American Business Council, would allow a wide range of onward connections to cities throughout North America, including the west coast, Florida, Canada and the Caribbean"
The problem is just that Yorkshire folk, being careful with their brass, will quickly find out that it's cheaper to fly LBA-AMS-Toronto than LBA-NYC-Toronto...
... and that they can fly transatlantic on a comfortable plane not a 757.
The eternal problem of trying to fly long haul from secondary cities...