Friend of mine went "tits up" in Carcasonne in his very nice and expensive turbo.
The only way home was FR and that cost £300 each (one way) because they wanted to travel "instantly" - like now.
What is wrong with that? They wanted to travel "instantly" and they were prepared to pay the price. If they had wanted to pay £10 then they would have to have booked their disaster well in advance.
Before I retired, I had a flight engineer friend who used to book eight flights a month with FR between Charleroi and Stanstead. That exercise cost him €80 per month, or, if you like, €10 per flight.
That exercise is called the principle of the 6 Ps:
Prior Planning Prevents Piss Poor Performance.