FE
Quote....
"BA didn't make a 'loss' last year, it was just in negative profit. Positive profit returns in 2011."
What exactly is being implied? Is negative profit not a loss?
Try telling an accountant that it's something other than a loss.
I would think everyone in Europe knows BA made a loss, no point in trying to disguise that fact by calling a loss negative profit, sounds better but the meaning is the same.