Lack of marketing skills
I have never understood BHX management and their complete lack of marketing skills. I run a business in the Cannock / Hednesford area and I would hazard a guess that eight out of ten people who live in that area fly from Manchester.
Only the other day a customer said he was off to Brisbane to see his brother. When I asked where he was flying from he said probably Heathrow. When I asked why he didn't chose BHX he said he did not realize he could fly from there.
I even emailed BHX about the total lack of awareness in the area and of course I never got a reply. And we wonder why airlines are moving out.
Cannock is about 30 miles from BHX.