Calm down boys - do you really think that Ed came up with this on his own while he was twiddling his thumbs?
I suggest that it is simply a directive that he is passing on - as is his duty...
Think of it this way - if EK decides to produce a portal based product of a similar fashion then you save 200 dits per year - hey.... that's like a pay rise!
Sorry Ken and Jerry - but it does take a little long for your stuff to come out post roster publication...