Possibly I am getting confused - but I don't think so.
There's a tale that dates from the time when Sir Richard was making his transatlantic ballon crossing. Apparently a Virgin 747, having established contact with Shanwick, requested information on how the Company Chairman was doing. They didn't know, told the Virgin to stand by, and they got the info and relayed RB's latest reported position.
This was overheard by a BA flight, who called up asking "Shanwick, Speedbird xxx, can you tell us where Lord King is please?"
Shanwick were reported to be "not amused".