Air NZ, southwest, PacBlue - one day they might wake up and realise that trivialising the safety demo and the onboard environment is the hallmark of the unprofessional.
Add the likes of Branson exploiting young women in VOZ ads and is it any wonder that our industry is seen with such disdain by the public.
I want the CC on my aircraft to be seen as confident safety professionals not left over would be's from an episode Australian Idol or a talent show.
Rule 21: measure everything through the eyes of the potential buyer of the product - not some w*nker from an ad agency's after a long lunch.
Oh.... just too show balance......... A hometown bucket ...
QF - spending 10 mill on the kids choir ad that doesn't even show the product and uses the stock vision from the previous two extravaganzas WTF! .......
(I am glad to see the agency did spend a little on an editor who turned the great Australian over the top documentary back into a very ordinary television ad which was what it was supposed to be in the first place.)
AT 