QF Choir . . .
Good point Hoss . . . but I must say that I am affronted by the ‘decadent’ use of money to fund and air such extravagant advertisements on prime time TV.
In my view, the advertisements belong to another ‘pre-recession’ era where we were all spending money as if there was no tomorrow. It takes a LOT of individual passenger fares to LAX to pay for such a campaign. I think savvy customers are focussing on value IF they are choosing to travel and not the ‘feel good factor’ of which company transports them to their destination.
IMHO, the advertisements reflect the brand as being ‘yesterday’ and ‘legacy’ and all of a sudden the Jet* brand is looking fresh and lively.
But that’s just my view – the advisements may well work and the customers may well flock back to the higher cost ‘mainline’ brand.
Please feel free to disagree!
Cheers
Pedota