Not at all, but if nobody has any money to spend on the "non bucket and spade" leisure routes, national carriers reducing even previously profitable routes and the train, car, bus or stay at home alternatives being important to many its clear that the other routes struggle.
Typically they start either daily or 3/4 a week and shortly everyone in the limited catchment area who can use it has done so and then the revenue dries up. So the merry go round continues.