because Ryanair operate over 50 flights a day to various destinations from my local airport, which is an hour's drive away, AND NO OTHER SCHEDULED AIRLINE FLIES THERE AT ALL.
Same applies to many European destinations. What's difficult to understand about "no other choice", then ?
And before Ryanair existed? And if they pull out of the route?
There is always a choice. I also prefer to drive further and/or pay more to avoid this lousy cheating outfit.