I wonder now if BA looks back at its decision to ditch 'Go' and thinks it was so shortsighted. Shorthaul ws never a big money spinner, the transfer traffic never stood a chance of working with BA's operation split into T1/4 and LGW and now its just as fragmented.
Hindsight is a wonderful thing but BA had little foresight.
Go was competing against BA short haul. If they had dumped short haul then long haul feed dies. You say things are fragmented, based on what? They had a succesful year last year posting the highest profits in memory paid a shareholder dividend for the first time in years. Terminal 5 is now working really well. Yet you advocate building up a Stansted based low cost airline to eat into and undermine the core BA operation to compete head on with a much bigger and angrier Ryanair. BA can't run short haul well, ( Brymon / British Regional / BA Connect / CityFlyer / Manx etc etc )but up till recently they could just about run a premium long haul airline being fed from a central hub.
Then of course the market they were focussed on died.... I don't think Go is the answer somehow.