Warkman, the "Global Premium Airline" means exactly that.... Premium.
Since when does the ECONOMY baggage allowance relate to Premium? It's economy, a low margin high volume segment.... probably with very little profit.
Its the first and business class sales that will bring home the bacon for BA, therefore the future strategy concentrating on these segments. When BA now has to compete on price with low cost carriers, more so than it has done in the past why should it carry excess baggage galore on short haul flights?
When airlines are loosing so much money and I believe AF KLM reported -9% recently its only natural that Walsh will look for more opportunities to plug the revenue gap... the world has changed and every airline has to change with it.