EasyJet's flights are full of suits (except Spanish destinations). It's simple, regional airports from the UK, good price, normally on time, friendly crew, safe operation. If there's an earlier flight and you want to take it, you can, small admin charge only. If you want to take a later flight, you can, difference in fare only. Who needs a meal or free drink? Is it really that important on a short haul flight? In any case, you can always bring your own on board if you don't fancy buying something from easyJet.
It's simply, it works, it's successful. I'm afraid travelling for most is no longer about the journey, it's about being there. EasyJet, Ryanair, and others recognise that, BA doesn't - but they desperately need to.