Next will be the baggage, only one free bag at check-in. Then it will be charged like Aer Lingus.
For short haul economy you already get one bag free. For long haul and W/C/F tickets you get more bags. Anything else is charged per piece; the price of which depends on sector length.
Max bag weight is 23kg, if above that it is a flat rate of £25 per piece regardless of sector length. Anything above 32kg is not accepted like all airlines.
I remember when sports equipment used to be free a BA... not anymore.
You get one piece of sporting equipment free. This is above the standard baggage allowance for your cabin/sector length.
If BA were like Aer Lingus today, I would say with the reduced costs they would have a bright future.
Over the past few years EI has looked pretty flakey at times too!