Heard BA are cutting their on board service for flights under two hours. They will remove all meals except breakfast and just serve complementary drinks and snacks.
Saves approx. £22m p/a
As I stated in the thread (
http://www.pprune.org/airlines-airpo...2-5-hours.html )about just this I don't see it as a very good move on BA's part.
Those savings come at what cost in brand devaluation, loss of customer loyalty and finally distinction from competitors?