Lets face it guys...you are all upset because..."Ryanair is the wave of the future"...not the sordid past. Low cost services (Southwest style) are going to succeed in Europe (and the UK) because (what a novel idea)...thats what the punters want...simple as that.
And as for charging to apply...double up would be a better idea.
Sim check? Cash on the barrelhead...or NO job. More power to 'em !!