People are paying for the guaranteed availability; indeed on a card they have to give more notice than on a share; but Netjets cannot say NO to a customer. period.
THEN, it is time to willy waving BIG TIME !!!
BUT, if you stick your head out of the Island, and think to a more global approach, Netjets has strong points otherwise, 20 years later and around 700 airframes managed under the same marketing flag, it will be simply out of the game. Can a local charter can guarantee the availibility of a midsize cabin EVERY TIME ?
This is a different way of aviation, comparing a one or two aircraft ops, with a 170 (in europe) does not match; nor does a private owner, or a management company or an airline for that matter.
In a marketing world, marketing is the key.. Look at JR, no aircraft flying but advertising EVERYWHERE, even next to Netjets in AMEX magazine..
Charter Operator have a long life in front of them, like private owners; but Netjets will find new customers, retrieve old ones etc; whatever the deals behind, whatever the situations, the skyline of aviation is waving but it is about the same..