Hawker - netjets have to charge a lot so they can break even on the fleet, its taken them years to get out of the red in europe. even at their highest prices....
the fact they are now discounting would imply they are happy to sell £10 notes for £5 to hold onto whatever they can....
At their new rates, (as inflated as you think they are) every flight will be losing them money.
Id say they would be better off selling less time at a proper break even rate, rather than selling their service off cheaply to make themselves look busy... anyone want to buy £10 for £5? call Netjets.