At least SAS are honest and do not, like Norwegian and Cimber, feeding the public and media with "customized figures"
For example Cimber is overdue by two month publishing financial result
Norwegian does not publish that they has to do new stock emissions to survive.
Fact is niether SAS, QI or DY makes money.
SAS is the only airline admitting it.
Norwegian and Cimber doing it the Sterling, Good Jet and Fly Me way, with- out any customer responisibility