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Old 4th Jul 2009, 00:16
  #1003 (permalink)  
racedo
 
Join Date: Nov 2008
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Over the past few years, Ba has done nothing but retrench. That can only go on for so long. Some day, they will discover, too late, that they have cut back too much and are left with very few options. I have to say, I fear for their long-term future.
BA reminds me of UK Motorcycle Industry that pissed itself laughing at the Honda 50 as real motorbikes were a lot bigger so they ignored it and the Japanese learned to make bikes a bit bigger etc. BA laughed at LCC's flying to tiny airports and convinced themselves that it was only Chavs and the poor who were flying to out of the way places. Then LCCs started flying more and more from BA bases and all of a sudden BA is retrenching and closing or selling off routes to FLYBe etc. Future is how you wish to write it but there is an inevitability to following the course they are following.
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