Righthandrule,
'A great deal friendlier' image for the company, but today was a classic example of how it is working. At LBA Check in all extra legroom seats were on buy one - get one free or half price for a single passenger.(£10 for a 4 hour flight to Cyprus) Fastrack Check In, Security fastrack and a meal deal onboard for £15. Needless to say sales were up 3x the normal level.
What has a bogof offer on extra legroom seats to do with the image 'A Great Deal Friendlier' or does the image mean something different to you than me.