I think the point, at least I was making, is that where as people would plump for BHX because it was easy to get through and the customer service was second to none, it is now becoming like all the others. So, it makes no difference to them where the flight is from. Previously they would have (route permitting) asked for BHX specifically even though it's dearer to fly from than some.
As one poster has already said, EMA, major competitor not too far away. Everyone in the Midlands lives at the hub of the Motorways so their choice is probably greater than most....
It's not about the pound/Euro (they take both apparently) It's about treating your customers properly. Where does it end?
As for the trolley collectors out of work....The trolleys don't have the incentive of a rebate on return. They still need the collectors (there are not that many of them).