The route probably has long term potential, but I would say it is quite brave to persist with it in these times. Also, it may actually take business away from their own (LHR) flights.
Freeing up more LHR slots - BA don't care about Economy, it is all about up front as is the same for all premium carriers.
Wondering how many businesses can ofset the £2,500 one way ticket price. Guess we'll see.
Well RBS is splashing the cash again so we never know!