Disagree entirely
Racedo,
The headline fares are in my view misleading, the fare is ramped up during the booking transaction by extras that most people can't do without and they're so far in by then they think ah bugger it and sometimes buy - that's why the websites are designed the way they are. It's misleading advertising and sharp practice - that's what it is.
Personally I'd like to see the actual travel cost with taxes and other surcharges enforced by law at the outset of the transaction. That would be a far more honest approach.
As many have pointed out in the national press of late the so called locos are not actually providing that good a deal, but they've convinced the public very effectively that they are in recent years.
I'm all for competition, I'm just for a bit of integrity with it!
Desk-pilot