I was shown a "technique" which I personally like:
After collecting
the a/c, got it pointing and going in the right direction and getting the gear up;
then slowly and manually advance the throttles. THEN, press the TOGA button.
The advantages are obvious in terms of control of the thrust and of the a/c. Seems to work nicely and it's all done before 400', so no interference with the SOPs. It can be done before, passing or after 200' for the AP.
Just a thought
(and remember, it's a
technique)