People forget the small business person who would never have looked for business opportunities abroad as the £500 BA fare to Rome plus hiring the car to visit a prospective customer really eats into any cash they have. Now they do a Ryanair or Easyjet get change from £100
Taking at random out on 1 July back on 2 July the Cheapest Ba and Easy fares are:-
BA £130.60 and Easy £127.74 and thats without a cup of coffee, the big boys have moved on as well.