Munnyspinner
I won't use the link, why should I? I have a choice of three other airlines on the route.
Out of interest, the communication was in response to a press report (right or wrong, I don't know) that WW had only received 2 letters of complaint about the new CE seating, so I asked if they would kindly forward my comments to him; your analogy of a shredder sounds plausible.
You may be on to something with your view on 'terminal decline', IMHO. The average lifespan of a Fortune 500 company varies from time to time, but is usually just over 40 years and BA has existed for ........ 36 years.
I passed through the UK last week and found the 'upgrade to BA' adverts at LGW to be risible, the easyJet flights I took had a perfectly acceptable product, with very good service and punctuality. The seats were more comfortable than the BA 737 CE aisle product!