I still personally think BA crew are as good if not better than any but its the product they were dumped with for so long.
Premium frequent fliers shafted year after year by changes to the exec club, bonus upgrades you couldnt use, airmiles you couldnt use, expensive short haul club flights leaving Pax to fight over the armrests on the RHS of the aisle looking on in envy at those on the LHS with that nice mid seat empty - all paying the same price. (Might be different now with the 2+2 layout but you just know what will happen when the upturn comes)
Looking at current long-haul prices they must be half what I was paying 10 or more years ago. And loads down by 17% up front?, no wonder they are up the proverbial creek without the paddle. Well over a million a day in losses and caught in a perfect storm of trouble from every angle.
The name BA may exist in a few years but the existing company wont.