Sadly symptomatic of the current yield levels in short haul.
BA is trying to bolster its long haul operation at the cost of its short haul 'feeder' routes. The problem is that BA will not address these issues unles the profitability of LH goes up. Until then it will continue to try to entice premium onto its LH aircraft.
Whilst those of us who use SH extensively can see the detrimental effect, the company views SH as a route to get its customers onto its shiny new refitted 777/744 aircraft and all will be forgiven. This is at cost to the SH route structure as any connecting pax for LH shows only on the LH budget.
As I said, sad but true.
Ironically the company have, this year, taken delivery of about 16 new Airbus aircraft but seem to have an odd way of allocating them to specific, high value routes. As in they don't!
(Edited due to Freudian slip of 748!)
Last edited by wobble2plank; 22nd May 2009 at 09:14.