The consumer has chosen, and made Ryanair as big as it has gotten. If Ryanair manages to unseat a legacy carrier on a route, the price will be at the same level or higher than they were when it was just the legacy carrier. It is capitalism in its purest form. All the low cost stuff is just “el toro pooh-pooh”. It is just the price of entry.
If you can’t be fair about the ticket price, we will just nickel and dime them to death.