I agree, its there so might as well use it, rather than wait for the approach controller to tell you to 'expect runway XXX' and then the tower controller to tell you wind etc.
If the 'prefered' instrument approach was broadcast on ATIS then it may be possible to receive it up to 50nm from the airfield, giving more time to prepare and double check headings / times / minimums etc, rather than wait to be told.
In places like EGHH where there is departure information but no arrival info, why not scrap the 'departure' info and broadcast both departure and arrival info on the same frequency, seems to make sense...
Cheers
EA