Most of these press releases are generated by FlyBe in MOL-style to simply shun off ASW. Both airlines know they're up against it competing between NQY and LGW.. FlyBe are just antagonising the press etc.
I fail to see how Flybe's press release is any different to Air Southwest bragging on abouts its succesful London City bookings......I think you will find that these two airlines make out they are head to head all the time but actually behind the scenes they work well together. For example WOW seem to book a large number of passengers onto Flybe flights when they have problems!
One airline will brag about how well they are doing and minutes later so will the other. Nothing different here to any other carrier really